Kodak and Fujifilm Term Paper Pages: For much of the 20th century, the company dominated the industry in the United States. The company was founded by George Eastman in and rose to prominence shortly thereafter.
These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets.
Based on Fern Fort University extensive research — some of the strengths of Eastman Kodak Company are — Article continues after advertisement Highly successful at Go To Market strategies for its products.
This brand portfolio can be extremely useful if the organization wants to expand into new product categories. Good Returns on Capital Expenditure — Eastman Kodak Company is relatively successful at execution of new projects and generated good returns on capital expenditure by building new revenue streams.
Reliable suppliers — It has a strong base of reliable supplier of raw material thus enabling the company to overcome any supply chain bottlenecks. High level of customer satisfaction — the company with its dedicated customer relationship management department has able to achieve a high level of customer satisfaction among present customers and good brand equity among the potential customers.
Strong Free Cash Flow — Eastman Kodak Company has strong free cash flows that provide resources in the hand of the company to expand into new projects. Highly skilled workforce through successful training and learning programs.
Eastman Kodak Company is investing huge resources in training and development of its employees resulting in a workforce that is not only highly skilled but also motivated to achieve more. Automation of activities brought consistency of quality to Eastman Kodak Company products and has enabled the company to scale up and scale down based on the demand conditions in the market.
Strategy is about making choices and weakness are the areas where a firm can improve using SWOT analysis and build on its competitive advantage and strategic positioning. Article continues after advertisement The marketing of the products left a lot to be desired. Even though the product is a success in terms of sale but its positioning and unique selling proposition is not clearly defined which can lead to the attacks in this segment from the competitors.
Investment in Research and Development is below the fastest growing players in the industry. Even though Eastman Kodak Company is spending above the industry average on Research and Development, it has not been able to compete with the leading players in the industry in terms of innovation.
It has come across as a mature firm looking forward to bring out products based on tested features in the market. Limited success outside core business — Even though Eastman Kodak Company is one of the leading organizations in its industry it has faced challenges in moving to other product segments with its present culture.
Not very good at product demand forecasting leading to higher rate of missed opportunities compare to its competitors. One of the reason why the days inventory is high compare to its competitors is that Eastman Kodak Company is not very good at demand forecasting thus end up keeping higher inventory both in-house and in channel.
High attrition rate in work force — compare to other organizations in the industry Eastman Kodak Company has a higher attrition rate and have to spend a lot more compare to its competitors on training and development of its employees.
Need more investment in new technologies. Given the scale of expansion and different geographies the company is planning to expand into, Eastman Kodak Company needs to put more money in technology to integrate the processes across the board.
Right now the investment in technologies is not at par with the vision of the company.
There are gaps in the product range sold by the company. This lack of choice can give a new competitor a foothold in the market. Opportunities for Eastman Kodak Company — External Strategic Factors Article continues after advertisement New customers from online channel — Over the past few years the company has invested vast sum of money into the online platform.
This investment has opened new sales channel for Eastman Kodak Company. In the next few years the company can leverage this opportunity by knowing its customer better and serving their needs using big data analytics. New trends in the consumer behavior can open up new market for the Eastman Kodak Company.
It provides a great opportunity for the organization to build new revenue streams and diversify into new product categories too.
A comparative example could be - GE healthcare research helped it in developing better Oil drilling machines. The new taxation policy can significantly impact the way of doing business and can open new opportunity for established players such as Eastman Kodak Company to increase its profitability.
The new technology provides an opportunity to Eastman Kodak Company to practices differentiated pricing strategy in the new market.
It will enable the firm to maintain its loyal customers with great service and lure new customers through other value oriented propositions. New environmental policies — The new opportunities will create a level playing field for all the players in the industry.
It represent a great opportunity for Eastman Kodak Company to drive home its advantage in new technology and gain market share in the new product category.
Lower inflation rate — The low inflation rate bring more stability in the market, enable credit at lower interest rate to the customers of Eastman Kodak Company.
Threats Eastman Kodak Company Facing - External Strategic Factors Increasing trend toward isolationism in the American economy can lead to similar reaction from other government thus negatively impacting the international sales.Read Kodak Case Study free essay and over 88, other research documents.
Kodak Case Study. Table of Contents Contents I. Problem Statement 1 1.
Company 1 2. Collaborators 1 3. Customers 1 4. Competitors /5(1). Eastman Kodak This Research Paper Eastman Kodak and other 64,+ term papers, college essay examples and free essays are available now on initiativeblog.com Autor: review • March 23, • Research Paper • 1, Words (5 Pages) • 1, Views.4/4(1).
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