Review of external environment including an industry analysis Opportunities Threats Focus your strategic plan on capitalizing on the strengths and opportunities; managing the weaknesses; and dealing with or minimizing as much as possible the threats. I conduct a SWOT analysis in my business annually. From time to time, I have asked a valued client to spend half an hour with me identifying what he or she feel are the strengths and weaknesses of the business.
SWOT stands for strengths, weaknesses, opportunities and threats. It is most effective when you have defined the problem or concern that needs to be addressed and ideally have also developed your goal statement or intended end state for the project. In this way it helps to give clarity between where you are and where you want to be.
SWOT analysis is best undertaken by a cross-functional team of people who can provide a range of perspectives, especially people from areas relevant to the issue or problem for which you are preparing a communication plan.
Therefore, in addition to communicators, you should include people who are broadly in tune with communication such people from your marketing branch, your PR firm, your market researcher, a representative from operations and HR etc.
SWOT analysis is quite simple in principle, and you should keep the process simple — avoid complexity and over-analysis. You may also be drawn into presenting the resulting SWOT lists uncritically and without clear prioritization so that, for example, weak opportunities may appear to balance strong threats.
You can use specialized software to show the SWOT lists graphically, which can help you to clarify the factors being considered. A SWOT summary can Swot analysis problem statement useful for strategy development in a communication project or program as well as in an annual communication plan.
It is especially useful for deciding the key points in your messaging. A strength is a resource or capacity that can be used effectively to achieve the project objective. To identify strengths, ask: A weakness is a limitation, fault or defect in the particular product, service or issue that may be the reason for your communication plan.
To identify weaknesses, ask: If it does need a communication tactic, then you can tailor all or part of a communication plan, particularly the messaging, to minimize the weakness, or at least have a communication response in place if it is raised against you by opponents.
You can highlight this in your communication implementation. Often threats are ignored until they become major problems. Threats can be identified by looking at the obstacles faced, initiatives by competitors, changing technology and changing demand or technical requirements for your products or services.
As with a weakness, other areas may be able to act to counteract the problem without needing a communication response.
If it does need a communication response, you should assess the likelihood and extent of the risk or threat so that if it does emerge, you are able to quickly implement a communication response. It is all very well to work out your strengths, weaknesses, opportunities and threats, but what do you actually do with these insights?
SWOT analysis is not much value unless you actually use the key factors identified to contribute to your communication plan. To keep all this manageable, the factors should be prioritized. You could note the top three factors from each of the four quadrants to form a total of list of 12 factors, and then reduce the total list to the top factors that would have a bearing on your communication strategy.
Be careful to evaluate which factors are the strongest and focus on them. The SWOT factors could be prioritized by urgency, importance, strategic advantage, cost, lead-time for completion, duration of actions, etc.
One strategy is to cross-link the four quadrants of factors to identify how strengths can be used to take advantage of opportunities and to tackle threats. About the author Kim Harrison Kim Harrison loves sharing actionable ideas and information about professional communication and business management.
He has wide experience as a corporate affairs manager, consultant, author, lecturer, and CEO of a non-profit organization. People from countries benefit from the practical knowledge shared in his monthly newsletter and in the eBooks available from cuttingedgepr.A definition of SWOT analysis is the analysis of the strengths and weaknesses of, and opportunities and threats facing, the organization.
When conducting a SWOT analysis, include key members of your organization (if possible) in the process. The growth–share matrix (aka the product portfolio matrix, Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that was created by Bruce D.
Henderson for the Boston Consulting Group in to help corporations to analyze their business units, that is, their product initiativeblog.com helps the company allocate resources and is used as an analytical.
ASSIGNMENT – PROBLEM STATEMENT, SWOT, AND QFD 1 This paper will discuss the importance of a properly designed problem statement – so that an organization is able to successfully solve the problem in the most efficient and quickest ways.
A reader posted a comment asking about a statement I made recently to the effect that SWOT (strengths-weaknesses, opportunities, threats) analysis is seldom done correctly. Given that the tool is. Free processes for decision-making and problem solving, plus business training management, sales, marketing, project management, communications, leadership, .
Rural Health SWOT Analysis Results For each part of the SWOT, in bold there is a summary statement along with those bullets which seem to be part of an overall theme (both very subjective attempts at synthesis by the surveyor).
Strengths: Local Knowledge & Creative Problem Solving.