It is not enough. Watch the video below to learn more. Charities we support - Fundraising At Deloitte, we run a number of fundraising activities during the year to reflect causes that have touched many of our people whether directly or indirectly.
What were your reasons for making that particular choice? Was it because you liked those particular colors, or did you have a particular marketing message in mind?
While visual appeal is an important consideration, your color choices could be sending a specific message to the people who view them.
Are you sure you know what that message is? Colors not only enhance the appearance of the item — they also influence our behavior.
You will do well to consider the impact that the colors you use will have on your target audience. For instance, have you noticed that most fast food restaurants are decorated with vivid reds and oranges?
These colors are thought to have sexual connotations. Young children prefer these colors and respond more positively than they do to to pastels or muted blends. Market researchers have had a field day identifying the colors and the likely effect they have upon us.
However, the effects of color differ among different cultures, so the attitudes and preferences of your target audience should be a consideration when you plan your design of any promotional materials. For example, white is the color of death in Chinese culture, but purple represents death in Brazil.
Yellow is sacred to the Chinese, but signified sadness in Greece and jealousy in France. In North America, green is typically associated with jealousy. People from tropical countries respond most favorably to warm colors; people from northern climates prefer the cooler colors. In North American mainstream culture, the following colors are associated with certain qualities or emotions: Red —excitement, strength, sex, passion, speed, danger.
Blue — listed as the most popular color trust, reliability, belonging, coolness. Yellow —warmth, sunshine, cheer, happiness Orange — playfulness, warmth, vibrant Green — nature, fresh, cool, growth, abundance Purple —royal, spirituality, dignity Pink — soft, sweet, nurture, security White —pure, virginal, clean, youthful, mild.
Black —sophistication, elegant, seductive, mystery Gold — prestige, expensive Silver — prestige, cold, scientific Market researchers have also determined that color affects shopping habits.
Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy.
Traditionalists respond to pastels — pink, rose, sky blue. Want to test some of this out? Check out web sites belonging to companies with marketing budgets that allow for extensive research into what sells best.
Jaguar — A luxury car with a luxury web site. Jaguar markets to people with high incomes who view themselves as sophisticated and look for a prestigious vehicle.
So how can you put this information to use? First, think about your target market. However, the marketing materials web site, brochures, etc.
You might decide to go with blues trust, reliabilitypinks nurture, sweet, security and yellow happy, playful. Of course, you would test your ads and colors on a small market segment before rolling out a large scale campaign. Give some thoughts to the message you want to send and to the psychology of the recipient.
Then choose your colors accordingly. Contributed to Branding Strategy Insider by:Social work schools, child welfare training, and other continuing education programs also have a responsibility in providing education and information on the management of client relationships and examination of ongoing ethical issues.
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When executives develop corporate strategy, they nearly always begin by analyzing the industry or environmental conditions in which they operate. While ethics and social responsibility are sometimes used interchangeably, there is a difference between the two terms.
Ethics tends to focus on the individual or marketing group decision, while social responsibility takes into consideration the total effect of marketing practices on society.
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