Change management ebay case study

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Change management ebay case study

Prosci is releasing a four-part series on "why change management" to provide several different perspectives on how to make the case for applying a structured approach to manage the people side of change for organizational initiatives.

The expansion includes the erection of four new buildings, and the addition of new service lines and programs, leading to a large increase in employee resources. Bythe organization is expected to grow from 6, to 9, employees and increase medical staff by Simultaneously, the organization is transitioning from a paper to an electronic medical record system.

This expansion initiative is considered to be the largest ever in the United States to be completed within a four-year window. The electronic medical record will facilitate instant communication between the primary care and specialty services while also allowing on-going access to patient information for research purposes.

Change Management Overview To assist with the "people side" of change associated with the system implementation, a change management team was created. Throughout the project, the change management team partnered with the project implementation team and organizational leaders to facilitate activities designed to reduce employee resistance and build commitment for the implementation.

Two notable activities included creating a Change Agent Network and conducting dress rehearsal activities. Local leaders selected individuals to make up a Change Agent Network. The network was comprised of participants from throughout the organization who served as extensions of the change management team as "on-the-ground" peer champions.

The change management team provided Network members with ongoing information, reminders, and tips which they shared with their peers.

Change management ebay case study

Periodic meetings and conference calls allowed change agents to connect with each other and exchange ideas about how to build commitment, as well as keep the change management team informed about issues and major areas of resistance that required attention.

In addition to the Change Agent Network, the change management team developed dress rehearsal activities to help prepare end users for the implementation.

Change management ebay case study

The activities were set up as real-life simulations and provided an opportunity for end users to walk-though and practice system and process changes prior to implementation. The dress rehearsals were intended to help end users understand what to expect at Go-live and minimize anxiety.

Additionally, the activities helped identify any potential "hiccups" that might not otherwise have been identified until the system went live, including incorrect end user security settings.

Measurement To gauge end user commitment throughout the project, the change management team conducted four end user surveys: Sent 6 - 8 months prior to Go-live Pre Go-live: Sent 2 weeks prior to Go-live Post Go-live: Sent 30 days after Go-live 90 Day Post Go-live: Sent 90 days after Go-live Data from these surveys will be used throughout this case study to indicate where change management practices were effectively utilized and increased the success of the change.

The business units involved in the initiative each had unique characteristics. Business Unit 1 had fairly standardized processes, and was geographically dispersed throughout the region. Business Unit 2 was centralized, but had vastly different processes between the many sub-units. These differences created a variety of implementation challenges.

Overall the same basic change management strategy, processes and tools were available for each unit.UNDERSTANDING CHANGE AND CHANGE MANAGEMENT PROCESSES: A CASE STUDY by Carlo D’Ortenzio Thesis submitted in fulfillment of requirements for the degree of.

Change Management & Change Process (Case Study Analysis on an Organisation) By Karyn Krawford 08/ Introduction initiativeblog.com is one of the fastest growing online business directory services website in Australia. It operates as its own functioning business unit under the umbrella of News.

Case study on project impact of effective change management Emergence of change management This tutorial presents a case study at Texas Children's Hospital, and demonstrates the impact of effective change management with real project data.

This work provides a case study of the organizational changes necessary at eBay Inc. to support the development and operation of efficient data center infrastructure, hardware, and initiativeblog.com: Jonathan Koomey.

Nov 13,  · Find new ideas and classic advice for global leaders from the world's best business and management experts. Filed Under: conference Tagged With: Change management, cipd member, cipd11, culture, Leadership, LinkedIn, managing change, talent management About Mike Morrison Mike is a consultant and change agent specialising in developing skills in senior people to increase organizational performance.

Case Study and Change Management - Human Resources Today